“If I don’t stop committing, at some point [the j-curve will ensure] I’ll wind up with long-term bond returns.”

Major Pension Fund LP, circa 1994

Advisory

The last decade has been characterized by a historic and volatile private equity business cycle. The financial crisis has accelerated and challenged the fundraising cycle of most General Partners resulting in the most challenging fundraising environment in history. Assessing a fund’s track record has become both more quantitatively objective and frustratingly subjective. J-Curve can help General Partners effectively and accurately position and portray their track record and other performance metrics.

Combining 25 years of experience in the private equity industry and powered by one of the most comprehensive analytics database of fund returns, J-Curve can advise GPs in:

• Validating their track records
• Assessing returns
• Developing measures of risk, liquidity and attribution
• Creating objective and customized benchmarks
• Demonstrating various methods of presenting returns and track records that are in compliance with current standards and differentiate firm, strategy, and personnel
• Navigating the various available information sources and in how best to use the often contradictory information provided
• Demonstrating the value their investment makes in their investors’ portfolios
• Properly comparing private equity and venture capital returns with public markets
• Developing effective market position and strategy for the firm